Sunderland AFC is delighted to announce RoRack Shipping Ltd as the club’s new back-of-shirt sponsor.

The seasonal partnership will run until the end of the 2021-22 campaign, with RoRack’s logo to appear on the famous red and white stripes from Saturday’s game against Charlton Athletic.

Established in 2017, the global specialists in RoRo and Flatrack logistics are based in Sunderland and boast a team with over 25 years’ experience within vehicle shipping and from a manufacturer through to freight forwarding viewpoint.

Offering a dedicated service for clients shipping vehicles around the world via Roll on Roll, Flatrack and containerised services, Rorack are the only UK-based company to offer their very own Flatrack service for trucks from Felixstowe into East Africa.

SAFC’s Chief Operating Officer, Steve Davison, said: “We are delighted to welcome RoRack to Sunderland AFC ahead of what we hope to be a strong and lasting partnership. Reconnecting with the City of Sunderland is a key part of our project and that can only be achieved by working closely with local businesses like Rorack, who have established themselves on a national and global stage.”

Tim Finley, Managing Director of RoRack Shipping Ltd, added: “It’s a huge privilege for our business to begin a partnership with Sunderland AFC. Having been an SAFC fan all my life, the chance to now see our company logo on shirts – in what is hopefully a promotion season – is a fantastic opportunity. We look forward to working together to build our relationship with the club and its supporters.”

It’s such an honour to support my boyhood club in this way. Looking forward to seeing our logo on the shirts as we lift the League One trophy! #hawaythelads

See the press release on the offical SAFC website